Folklore
Anoushka Rawal
Project Overview
Folklore is a brand that reimagines traditional Indian art through creative, hands-on kits making it easier for people to learn, create, and connect with these art forms.
The Gond Art Kit invites users to explore one of India’s most celebrated art forms through step-by-step guidance, and playful, meaningful engagement.
Design Process & Research
Brand Identity
Folklore’s visual identity blends traditional inspiration with a modern, playful approach. It was designed to feel fresh, approachable, and engaging & honouring the spirit of Gond art.
What’s in the KIT ?
Instruction Card & Booklet: Step-by-step guidance and an introduction to Gond Art.
Common Motifs Card Deck: Traditional patterns for practice and inspiration.
Paints & Canvas: Tools to create your own artworks.
